핵심 요구사항
- 인스타그램·유튜브 쇼츠용 15~30초 수직 릴스 편집 제작
- 고객 후기 및 비하인드 콘텐츠 스토리보드 구성
- 알고리즘 기반 게시 시간·해시태그 전략 수립 및 설명
- 지역 비즈니스 대상 릴스 포트폴리오 3건 이상(성과 지표 포함) 제출
- 명확한 CTA와 예약 전환 중심 콘텐츠 기획
Required stack
필요 기술
Video EditingInstagram MarketingYouTube ShortsContent CreationCopywritingSocial Media Analytics
Project brief
프로젝트 내용
I want to turn our Chennai-based salon’s social channels into a steady engine of bookings. Your job is to craft short-form video reels and an overall content rhythm that converts curious scrollers into paying clients.
Here’s what I’m after:
• Platforms: We are focusing on Instagram first, with supporting uploads on YouTube Shorts. Everything you create should be optimised for both.
• Core content pillars: Authentic customer testimonials that highlight real results and relaxed, behind-the-scenes moments that reveal our stylists’ personality. I have plenty of raw footage and am happy to record more if you storyboard it.
• Booking focus: Every piece needs a clear call-to-action and must be posted at the time slots and frequency your algorithm research shows will drive appointments. Please be ready to explain the strategy behind your timing and hashtag mix.
• Proof of edge: Share links to at least three reels you have produced for other local businesses, noting the metrics achieved (reach, saves, click-throughs, or actual bookings if you have them). I’ll shortlist based on creativity, hook strength, and performance numbers.
• Fresh ideas: Surprise me with one or two novel concepts—maybe an interactive reel series, a branded challenge, or influencer cameo—that fit our salon vibe yet stand out in Chennai’s crowded beauty feed.
Deliverables I need to see before payout:
1. A two-week content calendar with posting times, captions, and CTAs.
2. Four finished vertical reels (15–30 s) ready to publish on both Instagram and YouTube Shorts.
3. A brief performance blueprint outlining how you will track bookings and refine the strategy after the first fortnight.
If you can bring smart editing, sharp copy, and data-driven scheduling together, let’s talk.
Here’s what I’m after:
• Platforms: We are focusing on Instagram first, with supporting uploads on YouTube Shorts. Everything you create should be optimised for both.
• Core content pillars: Authentic customer testimonials that highlight real results and relaxed, behind-the-scenes moments that reveal our stylists’ personality. I have plenty of raw footage and am happy to record more if you storyboard it.
• Booking focus: Every piece needs a clear call-to-action and must be posted at the time slots and frequency your algorithm research shows will drive appointments. Please be ready to explain the strategy behind your timing and hashtag mix.
• Proof of edge: Share links to at least three reels you have produced for other local businesses, noting the metrics achieved (reach, saves, click-throughs, or actual bookings if you have them). I’ll shortlist based on creativity, hook strength, and performance numbers.
• Fresh ideas: Surprise me with one or two novel concepts—maybe an interactive reel series, a branded challenge, or influencer cameo—that fit our salon vibe yet stand out in Chennai’s crowded beauty feed.
Deliverables I need to see before payout:
1. A two-week content calendar with posting times, captions, and CTAs.
2. Four finished vertical reels (15–30 s) ready to publish on both Instagram and YouTube Shorts.
3. A brief performance blueprint outlining how you will track bookings and refine the strategy after the first fortnight.
If you can bring smart editing, sharp copy, and data-driven scheduling together, let’s talk.
지원 기회 분석
지원 전에 볼 것
예상 산출물
- 게시 시간·캡션·CTA 포함 2주 콘텐츠 캘린더
- 완성된 수직 릴스 4편 (인스타그램·유튜브 쇼츠용)
- 예약 추적 및 전략 개선 성과 블루프린트
매력 포인트
- 명확한 산출물 정의
- 원격 진행 가능
- 창의적 콘텐츠 재량 부여
확인할 점
- 예산 단위 혼재($와 INR 병기)로 실제 예산 규모 불명확
- 성과(예약 전환) 기반 평가로 완료 기준이 주관적일 수 있음
Client signal
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