Required stack
필요 기술
WordPressWeb DevelopmentSEODigital MarketingGoogle AdsGoogle Analytics 4 (GA4)Google Tag Manager (GTM)Google Search Console (GSC)Conversion Rate Optimization (CRO)High-Performance Web HostingCustom Event Tracking
Project brief
프로젝트 내용
We are seeking a freelancer with solid experience for the complete development and optimization of three existing websites: novocen.com, tratamientoartritis.com, and medbioenergetica.com. The main objective is to significantly improve digital marketing performance and conversion tracking.
Currently, the sites are hosted on Hostinger and have critical limitations, including the inability to measure important conversions such as WhatsApp interactions, issues with Google Ads tracking, and SEO problems (e.g., images not displaying correctly when sharing links).
The project involves the complete migration and rebuild of the sites on WordPress, using high-performance professional hosting (options such as SiteGround, Cloudways, or Kinsta are being considered) that allows for full control over the infrastructure. GoDaddy and Hostinger will not be accepted as hosting providers.
Required tasks include:
- Complete development and rebuild of the three sites on WordPress.
- Migration of existing content, ensuring the preservation and improvement of current SEO.
- Precise configuration of Google Analytics 4 (GA4). - Implementation of real and reliable conversion tracking for Google Ads, avoiding simulations.
- Setup of Google Tag Manager and Google Search Console.
- Effective measurement of key interactions such as WhatsApp messages, phone calls, and form submissions.
- Overall website optimization for Google Ads campaigns, ensuring a seamless user experience.
We require a professional with extensive experience in digital marketing, who understands the importance of conversion and accurate tracking, and who is capable of implementing a robust and precise digital ecosystem. The goal is to establish a solid and controlled foundation for scaling future marketing campaigns.
Currently, the sites are hosted on Hostinger and have critical limitations, including the inability to measure important conversions such as WhatsApp interactions, issues with Google Ads tracking, and SEO problems (e.g., images not displaying correctly when sharing links).
The project involves the complete migration and rebuild of the sites on WordPress, using high-performance professional hosting (options such as SiteGround, Cloudways, or Kinsta are being considered) that allows for full control over the infrastructure. GoDaddy and Hostinger will not be accepted as hosting providers.
Required tasks include:
- Complete development and rebuild of the three sites on WordPress.
- Migration of existing content, ensuring the preservation and improvement of current SEO.
- Precise configuration of Google Analytics 4 (GA4). - Implementation of real and reliable conversion tracking for Google Ads, avoiding simulations.
- Setup of Google Tag Manager and Google Search Console.
- Effective measurement of key interactions such as WhatsApp messages, phone calls, and form submissions.
- Overall website optimization for Google Ads campaigns, ensuring a seamless user experience.
We require a professional with extensive experience in digital marketing, who understands the importance of conversion and accurate tracking, and who is capable of implementing a robust and precise digital ecosystem. The goal is to establish a solid and controlled foundation for scaling future marketing campaigns.