Required stack
필요 기술
CRM SoftwareEmail Marketing SoftwareSMS Marketing SoftwareSpreadsheet SoftwareSales Automation ToolsAI Tools (Plus)
Project brief
프로젝트 내용
JOB DESCRIPTION
Lead Manager - Commercial Real Estate Investment Firm
Company Overview
Irongate Investors is a commercial real estate investment firm focused on sourcing off-market and distressed opportunities across Florida. We target retail, industrial, multifamily, and land opportunities with a focus on converting lead flow into closed transactions.
This is not an admin role.
This is a pipeline and revenue role.
---
Position Title
Lead Manager
Role Summary
We are hiring a Lead Manager to own outbound calling, appointment setting, lead/data management, and campaign execution across our acquisitions pipeline.
Your mission is simple:
Generate conversations → Set appointments → Manage campaigns → Organize pipeline → Create opportunities
This role requires someone organized, proactive, metrics-driven, and comfortable using phones, CRMs, spreadsheets, and marketing software.
---
Core Responsibilities
1. Outbound Calling (Primary Focus)
Heavy daily outbound calling to commercial property owners, brokers, and decision makers.
Responsibilities include:
* Cold calling targeted lists
* Re-engaging aged leads
* Following up with prior conversations
* Qualifying seller motivation, timing, and property details
* Building relationships through consistent outreach
* Logging accurate notes and next steps
Primary KPI:Calls made, conversations, appointments set
---
2. SMS & Email Campaign Management
Help execute and manage outbound marketing campaigns designed to generate inbound seller and broker opportunities.
Responsibilities include:
* Launch SMS campaigns to targeted property lists
* Manage cold email outreach campaigns
* Upload and organize lead lists
* Monitor deliverability and response rates
* Respond quickly to inbound replies
* Route hot leads into the pipeline immediately
* Assist with messaging tests and campaign improvements
* Track results by list, market, and campaign source
Primary KPI: Leads generated from SMS and email channels
---
3. Appointment Setting
Turn conversations and campaign responses into qualified meetings for ownership.
Responsibilities include:
* Schedule seller calls
* Set broker meetings
* Confirm appointments
* Send reminders
* Reduce no-shows through follow-up
* Keep calendars full of qualified opportunities
Primary KPI: Appointments held
---
4. Lead & Data Management
Own the cleanliness and usefulness of pipeline data.
Responsibilities include:
* Manage CRM daily
* Update lead statuses, notes, and next actions
* Import/export lead lists
* Clean duplicates and bad records
* Segment lists by asset type, geography, distress level, ownership type
* Maintain organized lead flow across all channels
Primary KPI: Clean pipeline + accurate data
---
5. Follow-Up Engine
Most deals come from consistent follow-up.
Responsibilities include:
* Call back warm leads
* Follow up with SMS/email responders
* Recycle old opportunities
* Maintain multi-touch follow-up cadence
* Ensure no quality lead is neglected
Primary KPI: Re-engaged opportunities
---
6. Reporting & Accountability
Provide daily and weekly scoreboards.
Track:
* Calls made
* Contacts reached
* Conversations
* Appointments set
* SMS responses
* Email responses
* Leads added
* Opportunities advanced
---
Ideal Candidate
* Strong phone presence
* Comfortable cold calling daily
* Organized and detail-oriented
* Competitive and KPI-driven
* Fast learner
* CRM proficient
* Familiar with SMS and email outreach systems
* Real estate experience preferred
* Commercial real estate experience a plus
* Familiar with AI tools a plus
---
Success by Day 90
* Consistent outbound calling rhythm established
* SMS and email campaigns running weekly
* Reliable appointment flow each week
* CRM fully organized
* No stale leads sitting untouched
* Ownership focused on live opportunities instead of chasing follow-up
---
Compensation
Base pay + performance incentives tied to appointments, qualified opportunities created, and deals closed.
---
Final Note
If you perform well:
* Pipeline grows
* Opportunities increase
* Revenue follows
Lead Manager - Commercial Real Estate Investment Firm
Company Overview
Irongate Investors is a commercial real estate investment firm focused on sourcing off-market and distressed opportunities across Florida. We target retail, industrial, multifamily, and land opportunities with a focus on converting lead flow into closed transactions.
This is not an admin role.
This is a pipeline and revenue role.
---
Position Title
Lead Manager
Role Summary
We are hiring a Lead Manager to own outbound calling, appointment setting, lead/data management, and campaign execution across our acquisitions pipeline.
Your mission is simple:
Generate conversations → Set appointments → Manage campaigns → Organize pipeline → Create opportunities
This role requires someone organized, proactive, metrics-driven, and comfortable using phones, CRMs, spreadsheets, and marketing software.
---
Core Responsibilities
1. Outbound Calling (Primary Focus)
Heavy daily outbound calling to commercial property owners, brokers, and decision makers.
Responsibilities include:
* Cold calling targeted lists
* Re-engaging aged leads
* Following up with prior conversations
* Qualifying seller motivation, timing, and property details
* Building relationships through consistent outreach
* Logging accurate notes and next steps
Primary KPI:Calls made, conversations, appointments set
---
2. SMS & Email Campaign Management
Help execute and manage outbound marketing campaigns designed to generate inbound seller and broker opportunities.
Responsibilities include:
* Launch SMS campaigns to targeted property lists
* Manage cold email outreach campaigns
* Upload and organize lead lists
* Monitor deliverability and response rates
* Respond quickly to inbound replies
* Route hot leads into the pipeline immediately
* Assist with messaging tests and campaign improvements
* Track results by list, market, and campaign source
Primary KPI: Leads generated from SMS and email channels
---
3. Appointment Setting
Turn conversations and campaign responses into qualified meetings for ownership.
Responsibilities include:
* Schedule seller calls
* Set broker meetings
* Confirm appointments
* Send reminders
* Reduce no-shows through follow-up
* Keep calendars full of qualified opportunities
Primary KPI: Appointments held
---
4. Lead & Data Management
Own the cleanliness and usefulness of pipeline data.
Responsibilities include:
* Manage CRM daily
* Update lead statuses, notes, and next actions
* Import/export lead lists
* Clean duplicates and bad records
* Segment lists by asset type, geography, distress level, ownership type
* Maintain organized lead flow across all channels
Primary KPI: Clean pipeline + accurate data
---
5. Follow-Up Engine
Most deals come from consistent follow-up.
Responsibilities include:
* Call back warm leads
* Follow up with SMS/email responders
* Recycle old opportunities
* Maintain multi-touch follow-up cadence
* Ensure no quality lead is neglected
Primary KPI: Re-engaged opportunities
---
6. Reporting & Accountability
Provide daily and weekly scoreboards.
Track:
* Calls made
* Contacts reached
* Conversations
* Appointments set
* SMS responses
* Email responses
* Leads added
* Opportunities advanced
---
Ideal Candidate
* Strong phone presence
* Comfortable cold calling daily
* Organized and detail-oriented
* Competitive and KPI-driven
* Fast learner
* CRM proficient
* Familiar with SMS and email outreach systems
* Real estate experience preferred
* Commercial real estate experience a plus
* Familiar with AI tools a plus
---
Success by Day 90
* Consistent outbound calling rhythm established
* SMS and email campaigns running weekly
* Reliable appointment flow each week
* CRM fully organized
* No stale leads sitting untouched
* Ownership focused on live opportunities instead of chasing follow-up
---
Compensation
Base pay + performance incentives tied to appointments, qualified opportunities created, and deals closed.
---
Final Note
If you perform well:
* Pipeline grows
* Opportunities increase
* Revenue follows